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Branding

WHEN USING THE MEC LOGO

The MEC logo”s intended form is to be used MEC red against white. Registered trademark 70% black.

If the MEC logo has to be used against a color background (get permision), the MEC letters must be against white inside the oval. The registered trademark 70% black with white in circle.

The MEC logo may only be black and white when used in black and white print and must be against white background. Registered trademark 100% black.

The tagline will always be below the logo. Never above or beside the logo. Tagline 70% black.

Tagline must be 100% black when used with black and white logo.

The MEC logo must always have a clear exclusion zone. To define the area, use the M in the logo.

The MEC logo may never be reversed.

Do not stretch, distort, rotate, use smaller than 34x24 pixels web, or .5 x .353 inches print.

The MEC logo may never be used in any color but MEC red (pms185) and black.

The name, Mayville Engineering Company, Inc., is no longer used with the logo. No text will be used with the logo except for the approved tagline, “Experience You Can Trust”, and the name of the “Business Units”.

USAGE: MEC OUTDOORS

Below are the specifications for using the MEC Outdoors logo. Use the logo as specified below. Special permission must be obtained to use logo different from guidelines.

Follow all guidelines above for the proper usage and colors of the MEC logo.

MEC LOGO AND BRANDING GUIDELINES

Below are the spcifications for using the MEC logo. Only use the the logo as specifed below. Special permission must be obtained to use logo different from guidelines.

MEC RED

Pantone - 185c
CMYK - C3, M100, Y85, K0
RGB - R232, G17, B45
Hexadecimal - #e8112d

MEC WHITE

CMYK - C0, M0, Y0, K0
RGB - R255, G255, B255
Hexadecimal - #ffffff

MEC FONTS

**Standard font is to be black in all cases unless permission is granted from MEC's Marketing Dept.

MEC Business Cards and Letterhead:
Oswald - Bold, Book(Regular) and Light
League Gothic - Regular

MEC Website:
Display Fonts -
Oswald - Bold, Book(Regular) and Light
League Gothic - Regular
Body Copy Font - Open Sans - Family

MEC Print:
Display Fonts -
Oswald - Bold, Book(Regular) and Light
League Gothic - Regular
Body Copy Font -
Open Sans - Family

NOTE:
Arial - To be used online when end users won’t be able to download indicated fonts. For example, the email signature and powerpoints.

 

CERTIFICATION MARKS REQUIREMENTS

 

Guidance shall be followed for use of reference to compliance certifications (i.e. ISO 9001, ISO 14001, IATF 16949). For example reference Intertek F205 USE OF CERTIFICATES AND CERTIFICATION AND ACCREDITATION MARKS prior to branding any information to ensure compliance to the standard.

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